Day and Date releasing
Accepting his award at the Gotham Awards last week, IFC Entertainment President Jonathan Sehring outlined why day and date strategy is a positive and necessary change in the distribution business. You can read his notes on indieWIRE.
Mark Cuban and Todd Wagner’s 2929 Entertainment pioneered this approach with Steven Soderbergh’s Bubble. You can listen to an NPR broadcast about this from January 2006. The release strategy is described on the NPR website.






