Back To The Future.
A mix of encroaching penury and helping a friend led me to spend last night filming a conference on the future of the food industry. It was actually more interesting than you’d have thought, however it did include a fair amount of conference gibberish, including this opening gambit from one speaker…
“We’re here to talk about food futures, the future of food, the future of foodies but in many ways these debates remind me of the Michael J Fox film about ‘Back To The Future’ because when you step back from it and look at the research, as I’m sure you’ll all get a chance to later, consumers haven’t changed that much.”
I must have missed that part of the film because I thought “Back To The Future” was about how it’s good to hit people and play guitar but if you travel back in time, try not to fuck your mother. Quite how this relates to the future of the food industry I’m not sure, though I imagine soon the only way we’ll be able to eat fish is if we first invent a time travelling delorean…

Quick quick, grab the cod!






