Nina Paley gave a great and very transparent talk at DIY Days in Philadelphia about her distribution strategy for Sita Sings the Blues and why she believes that giving away things for free can make good business sense. On the film’s website Paley says: “I hereby give Sita Sings the Blues to you. Like all culture, it belongs to you already, but I am making it explicit with a Creative Commons Attribution-Share Alike License. Please distribute, copy, share, archive, and show Sita Sings the Blues. From the shared culture it came, and back into the shared culture it goes.”

Watch her talk here: