Shooting people Blog

Chris Anderson’s Free available for, um, free!

Posted Tuesday, July 7th, 2009

You  can read a free version of Anderson’s Free: The Future of a Radical Price on this very blog! You can also download an audio version on his Long Tail blog. For a critical view read Malcolm Gladwell’s New Yorker review of the book. Gladwell concludes: “The only iron law here is the one too obvious to write a book about, which is that the digital age has so transformed the ways in which things are made and sold that

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Lessons to learn from The Long Tail

Posted Thursday, August 21st, 2008

I’ve been meaning to blog about Anita Elberse’s Should You Invest in the Long Tail article for a while now because it highlights some key misunderstandings about what the long tail actually means for producers and aggregators/retailers of niche content ie. it absolutely does not mean that niche content is suddenly turning into blockbuster material and neither does it mean that niche content producers/aggregators no longer need to worry about big, mainstream successes. In fact the hits are vitally important

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Chris Anderson on why $0,00 is the Future of Business

Posted Saturday, March 8th, 2008

Chris Anderson has done it again! Read his article on the trend towards FREE in Wired. Interesting to see how online film distribution will be affected by these changing business models.

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