Shooting People » day and date http://shootingpeople.org/blog Shooting People : Independent Filmmakers Network Fri, 03 Feb 2012 16:55:09 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Day and Date releasing http://shootingpeople.org/blog/2007/12/day-and-date-releasing/ http://shootingpeople.org/blog/2007/12/day-and-date-releasing/#comments Mon, 03 Dec 2007 19:13:12 +0000 ingrid http://shootingpeople.org/blog/category/fromthehip/2007/12/03/day-and-date-releasing/ Accepting his award at the Gotham Awards last week, IFC Entertainment President Jonathan Sehring outlined why day and date strategy is a positive and necessary change in the distribution business. You can read his notes on indieWIRE.

Mark Cuban and Todd Wagner’s 2929 Entertainment pioneered this approach with Steven Soderbergh’s Bubble. You can listen to an NPR broadcast about this from January 2006. The release strategy is described on the NPR website.

]]> http://shootingpeople.org/blog/2007/12/day-and-date-releasing/feed/ 0