Shooter Mark X Jones is about to launch his first DVD. Here he considers the journey the film has taken; a film he initially thought was too specialist to make any money. http://shootingpeople.org/cards/MarkJones3 If making a film is akin to having a baby, then making the DVD is like packing the growing teenager off to college and making him face the world on his own two feet. My (business) partner Maya Hammarsal and I are wondering how our off-spring will…
If you haven’t picked up a copy of Jon Reiss’ Think Outside the Box Office do yourself a favor and grab one now. Whatever kind of distribution and marketing strategy you are pursuing for your film (and if you haven’t got a strategy yet this book will help you develop one!), there are loads of good tips and ideas in here for you. This is a time when we all need to be sharing as many resources as possible to…
We’re really proud of the growing Digital Bootcamp Wiki. It started off as a companion to the workshops we have been conducting but it has now become a standalone resource on funding, distribution, marketing and so much more in the digital age. Wiki comes from the Hawaiian word for “fast” – and if you all collaborate to this wiki by adding to it we can help it grow even faster!
I created a wiki – digitalbootcamp.wikispaces.com – for the Shooting People Digital Bootcamp workshop conducted on July 4th 2009 at the Frontline Club – taught by James Mullighan, Harriet Fleuriot and myself. Like the workshop itself, most of these resources are aimed at documentary filmmakers but narrative filmmakers can find lots of good ideas here too. Please add to the wiki if you have additional links, tips and tricks to share – we want plenty of collaboration in the spirit…
I’m part of a Shooting People team teaching a workshop on how filmmakers can best use the web at the Frontline Club in London on Saturday, July 4th. The workshop will include case studies on films that have harnessed the power of the web, tips on using social media, and online strategy and resources for filmmakers. If you’re looking for help distributing and marketing your film online then Digital Bootcamp is for you! I’m working on some lovely slides for…
Thanks to Pamela Cohn over at Resources for bringing my attention to Matt Syrett’s quantitative analysis of film production and distribution. I’m pathetically terrified of numbers to the point where I muddle up my 6s and 9s in panic (and my 3s and my 8s if I’m really freaking out) but as Matt says: Whether you want to make money on your film or just find an audience for your unique vision, marketing should play a central role in your…
