Shooting People » Outreach

Assessing your film’s social impact

ingrid — Fri, 22 May 2009 14:30:05 +0000

Filmmakers working on social issue films are often concerned with creating change as well as reaching an audience. This is more often the case for documentaries but it is certainly true of many narrative films too. The trouble is that many filmmakers find it hard enough to get a film funded and then distributed, let alone embark on a costly and time-consuming outreach campaign. However, it is often part and parcel of the reasons for making the film in the first place and it can be incredibly rewarding to reach new audiences and see your film having a real impact.
But how do you measure this impact? The Fledgling Fund has written a paper that addresses this: Assessing Creative Media’s Social Impact. It is worth reading if you are working on your film’s outreach plan but it is also something to bear in mind when you are applying for funding from organizations like Fledgling. If you know how they will be assessing your film, it will enable you to think through the issues and write a much stronger grant application.

Consider for example the “Dimensions of Impact” diagram on page 16. How does your film work within each dimension? It will not necessarily work in every dimension of course but thinking through all the options will give you a better sense of what your film can do. It is important to have a rigorous and well-thought out strategy rather than simply hoping that the right people will see your film. This paper will help you see the possibilities.

Does it matter who funds films?

ingrid — Tue, 19 Aug 2008 20:49:50 +0000

Well, yes of course it does. But this is a sticky, tricky issue that the independent film community is going to have to grapple with as new sources of funding become available and new partnerships are sought. I just finished writing an article for MovieScope Magazine in the UK about the possibilities for outreach around documentaries, focusing on the productive partnerships that Third Sector funding (NGOs, charities, social enterprises, voluntary organizations etc.) can help foster. However a couple of recent Guardian articles (click here and here) have highlighted the ethical issues involved when financial support is given by organizations with a particular agenda. Who has editorial control if a film is funded by Amnesty or Oxfam? The Guardian quotes Chloe Baird-Murray, Amnesty’s director of creative relationships: “If the film-maker wants to tell both sides of the story, they can do that. We support … freedom of expression. Any storytelling is positive for us if it shines a light on what is happening in the world. We get involved to tell our side of the story correctly. Documentaries can be overwhelming if they do not contain a solution to the problems they highlight. NGOs can give that. Al Gore’s film ended with an example of what people can do. People are ripe for that kind of activism.”

The Good Pitch at BRITDOC opened many people’s eyes to the possibilities of Third Sector and commercial funding (see also the work that the Channel 4 Documentary Film Foundation did in bringing the non-profit world together with filmmakers last year at The Media Conference). Just take a look at the list of observers – many will not be folk you would consider “the usual suspects” when it comes to documentary funding:

Fledgling Fund
IMPACT PARTNERS
ITVS
C4BDFF
Sundance Institute
AOL True Stories
Participant
CBA-Dfid
Christian Aid
Oxfam
Avaaz
Amnesty
NCVO
RED
Gucci Fund
The Sunday Telegraph
Hartley Film Foundation
One World Broadcasting Trust
Vice Magazine
JRRT
Gulbenkian Foundation
Channel 4 (Corporate Affairs)
No2ID
Oak Foundation
Ecostorm
Greenpeace UK
British Beekeepers Association
Camfed
MySpace
World Development Movement

There is definitely a need for funding outside of television/government in the UK but filmmakers will have to be alert as they navigate this new landscape. There is a longer tradition of this kind of funding in the US (much of it necessitated by the profound lack of government/public service funding here) but the recent Nike/Beautiful Losers deal on this side of the pond has led to much debate about the ethics and politics of big corporations giving support to independent films. As Spout’s Karina Longworth put it: “Beyond the knee-jerk “corporate=bad” response, what should we think about indie documentaries looking to multinational giants for the kind of support that studios are no longer willing to give?”

Transparency is clearly key in all these instances. I’m inclined to agree with the Frontline Club’s Vaughan Smith who says: “I can’t think of subjective journalism that I have a problem with, if it is marked as subjective and clear. Most journalism is already subjective, even if it is labelled as objective. I am suspicious of all organisations, including news organisations. There always needs to be proper controls to protect editorial integrity.”

Thank you to Mark Rabinowitz/Docsider for the heads up about the Guardian articles.

The team behind Black Gold at The Media Conference in 2007

Photos from Panels at Rooftop Films on Saturday

ingrid — Mon, 16 Jun 2008 21:39:37 +0000

We had a fantastic evening of panels at Rooftop Films on Saturday night – and the rain was no match for the incredible folk at Rooftop Films and their magical Brooklyn Can Factory! My favorite quote from the evening has to be this from Esther Robinson during the Cinema and Social Justice panel: “Make your life good, don’t get in a lot of debt and do something meaningful.” Amen Sister!

Photo: Copyright Sarah Palmer 2008
Cinema and Social Justice: Simon Kilmurry (P.O.V.), Ryan Harrington (Gucci Tribeca Fund), Esther Robinson (Director, A Walk Into The Sea: Danny Williams and the Warhol Factory), Katy Chevigny (Arts Engine and Director, Election Day) and moderator Danielle DiGiacomo (IndiePix)

Photo: Copyright Sarah Palmer 2008
The Art of Short Film: Casimir Nozkowski, Signe Baumane, Benh Zeitlin, Duana Butler and moderator Mark Rosenberg (Rooftop Films)

Photo: Copyright Sarah Palmer 2008
The rain didn’t stop us!

Making Your Media Matter

ingrid — Tue, 15 Jan 2008 16:00:57 +0000

Making Your Media Matter is a conference taking place in Washington, DC February 7-8, 2008 for established and aspiring filmmakers, non-profit communications leaders, funders and students looking to learn and share cutting-edge practices for creating media that matters.

Join filmmakers, distributors, outreach specialists and an impressive cast of media pioneers for a rich day of panels, discussions, networking and keynote speakers on the latest tools and trends in creating and distributing social issue media.

And check out podcasts and Power Point take away points from last year’s Making Your Documentary Matter conference.

Making Film Central to a Campaign – from The Media Conference

ingrid — Thu, 13 Dec 2007 15:55:03 +0000

Here’s some more useful information from The Media Conference held in London earlier this year. This panel discusses how to work with non-profits, NGOs etc to create sustainable impact with your film.

Key Points

The filmmaker should form strategic partnerships with relevant NGO’s early on in a film’s production to devise a long-term strategy of how best to maximise the film’s campaigning potential and resulting impact.
Any broadcast dates or film festival screenings should be identified as key strategic moments for rallying around the issues covered in the film.
NGO partners can use films to campaign by hosting informal screening parties – in café’s, town halls, anywhere with a TV – where the relevant issues can be discussed afterwards and, if the tools are provided, people can immediately take action.
Similarly, documentary films are an effective way of reaching a young audience and can be packaged as an educational resource and distributed amongst schools.
Celebrity endorsement is often a necessary evil to get press attention but should not be relied up on as a long-term strategy

You Are What You Eat

ingrid — Fri, 12 Oct 2007 18:45:48 +0000

King Corn opens today at Cinema Village in NYC. This is a really important documentary about the American food system, raising provocative questions about the way our food is produced, from the subsidized genetically-modified corn that plays such a large, and unhealthy role, in the American diet, to the cows that are fattened up on corn, a food they do not normally eat, in vast feed lots. This film made me really start thinking about what I put into my mouth, ahem, and also about the fact that food in this country may be too cheap, not reflecting the financial realities of food production. But if this all sounds too dry, it’s not. The story is told through college buddies Ian Cheney and Curt Ellis attempting to grow an acre of corn in Iowa and then follow it through the food system – it’s an entertaining journey that will also put you off drinking soda (high-fructose corn syrup is NEVER a good idea) for life!

Check out the website for more information about where you can see the film and how you can get involved:
www.kingcorn.net