Sheffield Doc/Fest and The Channel 4 BRITDOC Foundation invite applications for a special 2-day workshop on the funding, marketing and distribution of independent films, in London on Friday July 2nd and Saturday July 3rd This course is designed for independent filmmakers and artists determined to get their work seen widely, create social impact, and earn a living in the digital age. Leading distribution strategist and President of Paradigm Consulting Peter Broderick, and Sandi DuBowski, Director/Producer of Trembling Before G-d, Producer…

Been meaning to blog this since it came out last week during Independent Film Week. Some of you may already be familiar with the new distribution strategy that Peter Broderick advocates but he lays it out very clearly in this two part article for indieWIRE. Part 1 Part 2 This chart illustrates the differences between what Broderick calls the old and new worlds of distribution. And he finishes with some solid tips: Be strategic – In the Old World, most…

Read Peter Broderick’s latest bulletin post on what filmmakers can learn from the Radiohead In Rainbows distribution experiment. His key points are: • Retain overall control of your distribution. • Design a hybrid strategy combining traditional and self-distribution. • Focus initially on your core audience. • Sell exclusively from your website first. • Then expand into traditional retail to supplement direct sales. Check back issues for more Broderick info on creative distribution and building a personal audience. You can also…