Scott Macaulay had some interesting things to say about how the way that we watch stuff affects our impression of it in the latest Filmmaker newsletter. He writes about a comment left in response to Noah Harlan’s post about new business models:

Rather than debate business models, this poster said, why don’t filmmakers just focus on making a good picture? He (or, perhaps another anonymous poster) wrote, “I don’t see distribution as the thorn in indie’s side. I see quality as its biggest shortcoming. Seriously. Where are the filmmakers with the ambition to makes sex, lies & videotape or She’s Gotta Have It or Reservoir Dogs or Clerks or Gas Food & Lodging or Blood Simple or Stranger Than Paradise or Pi or whatever else?
 Those movies weren’t just made for nothing (though the budgets and name actors varied), they were GREAT MOVIES made by directors who really had personality and style.”
My response was that if the above films came out today, half wouldn’t get theatrical distribution and of the ones that did, half of those would be IFC releases. And I also think that bringing the conversation down to a basic question of “good films versus bad films” is too simplistic. In fact, I think the one of the biggest challenges for the independent scene right now is to come up with new notions of “what’s good” that we can all agree on and share among ourselves. I think there’s a relationship between viewing platform and one’s impression of a film. Buying a ticket and seeing something in a theater places you in one kind of critical mindset while clicking on a website and sitting through three bumper ads while watching a streamed film places you in another. Is “what’s good” when discovered through one experience the same “what’s good” that’s discovered in another? And does the price leveling effect of the Internet, Chris Anderson’s dictum that everything wants to be free, apply to quality as well? Will the dog on the skateboard – or the Burger King employee in the sink – always trump the well-crafted narrative? Lots of people – everyone from Josh Whedon to struggling indies who are dicing up their unsold features into five-minute webisodes – are trying to figure this out.

I think that it is absolutely true that context changes our viewing experience in very important ways. If you are watching something at home or in the office (especially if you are watching it on your computer with other applications open) you will often be in a state of continuous partial attention. Kathy Sierra’s Twitter Curve gives us some idea of the contemporary assault on our attention:

I think one of the wonderful things about going to a movie theater is that it serves to remove us from the world of cell phones, IM and Twitter for a couple of hours – in theory at least (and hardly ever in press screenings!). All we need to do when we go to the cinema is sit in a dark room and watch the flickering screen – like an updated version of sitting around the campfire and listening to stories – and this experience fulfills a primordial need in us. Nicholas Carr’s recent Atlantic article Is Google Making Us Stupid? made me think about the parallels between deep reading and deep cinema experiences:

The kind of deep reading that a sequence of printed pages promotes is valuable not just for the knowledge we acquire from the author’s words but for the intellectual vibrations those words set off within our own minds. In the quiet spaces opened up by the sustained, undistracted reading of a book, or by any other act of contemplation, for that matter, we make our own associations, draw our own inferences and analogies, foster our own ideas. Deep reading, as Maryanne Wolf argues, is indistinguishable from deep thinking.

If we lose those quiet spaces, or fill them up with “content,” we will sacrifice something important not only in our selves but in our culture.

I’m not claiming that watching a movie will do what reading War and Peace does to our brains but there is something thoughtful and contemplative about the space of the cinema (although perhaps not The Dark Knight at 7pm on a Friday in Union Square!) that you simply cannot get when you’re at home surrounded by technology and other distractions.

I’m not a luddite. In fact, the older I get the more I love to delve into the possibilities of technology. I even have aspirations of geekdom. But I am becoming more and more aware of how much the space and context of a viewing experience affects my feelings about the film I am watching. This was one of the many things I really appreciated about the Flaherty Seminar that I attended back in June. It was simply a huge pleasure and privilege to watch films in such a highly-curated atmosphere, where we were introduced to the bodies of work of directors and given time to talk to the filmmakers and to debate and think about what we were watching. I feel a connection to all the films I saw at Flaherty as a result, even the films that I didn’t much like and I have a much deeper appreciation for filmmakers like Pedro Costa, Bahman Ghobadi, Oliver Hussain, Syliva Schedelbauer, Alison Kobayashi and Ursula Biemann, many of whom I wouldn’t have known about if it hadn’t been for Flaherty and the excellent curation of Chi-hui Yang.

So what is my argument here? I guess it is just to say that I absolutely agree that the way we live digitally now is opening up all sorts of exciting possibilities – and it is a given that new distribution models will have to be figured out because the technology is going to continue to change, and us along with it. But the medium is still the message and I still long to be thoroughly immersed in films. Long, difficult, beautiful films that I pay money to see in a dark room full of strangers. I don’t want everything to be reduced to “content” because this obfuscates the very different experiences we have when we watch work in different contexts. And I don’t think it is anti-progress, or anti-technology, to argue that spaces for deep-viewing, deep-thinking and deep-curation are perhaps more important now than ever.

This entry was posted on Monday, August 18th, 2008 at 1:55 pm and is filed under Distribution, Technology. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.