I love Helvetica and am really looking forward to seeing Hustwit’s latest film, Objectified, at SXSW in March. I can see long lines for this film too. I nearly didn’t get into the Helvetica screening at SXSW in 2007. The line went all the way through the convention hall because it was a joint Interactive/Film screening and everybody was going crazy over fonts. Look I have proof!

Here’s the trailer for Objectified.

This entry was posted on Tuesday, January 27th, 2009 at 8:41 am and is filed under Documentary, Festivals. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.