Archive for the ‘Distribution’ Category

What is “good”?

Monday, August 18th, 2008

Scott Macaulay had some interesting things to say about how the way that we watch stuff affects our impression of it in the latest Filmmaker newsletter. He writes about a comment left in response to Noah Harlan’s post about new business models:

Rather than debate business models, this poster said, why don’t filmmakers just focus on making a good picture? He (or, perhaps another anonymous poster) wrote, “I don’t see distribution as the thorn in indie’s side. I see quality as its biggest shortcoming. Seriously. Where are the filmmakers with the ambition to makes sex, lies & videotape or She’s Gotta Have It or Reservoir Dogs or Clerks or Gas Food & Lodging or Blood Simple or Stranger Than Paradise or Pi or whatever else?
 Those movies weren’t just made for nothing (though the budgets and name actors varied), they were GREAT MOVIES made by directors who really had personality and style.”
My response was that if the above films came out today, half wouldn’t get theatrical distribution and of the ones that did, half of those would be IFC releases. And I also think that bringing the conversation down to a basic question of “good films versus bad films” is too simplistic. In fact, I think the one of the biggest challenges for the independent scene right now is to come up with new notions of “what’s good” that we can all agree on and share among ourselves. I think there’s a relationship between viewing platform and one’s impression of a film. Buying a ticket and seeing something in a theater places you in one kind of critical mindset while clicking on a website and sitting through three bumper ads while watching a streamed film places you in another. Is “what’s good” when discovered through one experience the same “what’s good” that’s discovered in another? And does the price leveling effect of the Internet, Chris Anderson’s dictum that everything wants to be free, apply to quality as well? Will the dog on the skateboard – or the Burger King employee in the sink – always trump the well-crafted narrative? Lots of people – everyone from Josh Whedon to struggling indies who are dicing up their unsold features into five-minute webisodes – are trying to figure this out.

I think that it is absolutely true that context changes our viewing experience in very important ways. If you are watching something at home or in the office (especially if you are watching it on your computer with other applications open) you will often be in a state of continuous partial attention. Kathy Sierra’s Twitter Curve gives us some idea of the contemporary assault on our attention:

I think one of the wonderful things about going to a movie theater is that it serves to remove us from the world of cell phones, IM and Twitter for a couple of hours - in theory at least (and hardly ever in press screenings!). All we need to do when we go to the cinema is sit in a dark room and watch the flickering screen - like an updated version of sitting around the campfire and listening to stories - and this experience fulfills a primordial need in us. Nicholas Carr’s recent Atlantic article Is Google Making Us Stupid? made me think about the parallels between deep reading and deep cinema experiences:

The kind of deep reading that a sequence of printed pages promotes is valuable not just for the knowledge we acquire from the author’s words but for the intellectual vibrations those words set off within our own minds. In the quiet spaces opened up by the sustained, undistracted reading of a book, or by any other act of contemplation, for that matter, we make our own associations, draw our own inferences and analogies, foster our own ideas. Deep reading, as Maryanne Wolf argues, is indistinguishable from deep thinking.

If we lose those quiet spaces, or fill them up with “content,” we will sacrifice something important not only in our selves but in our culture.

I’m not claiming that watching a movie will do what reading War and Peace does to our brains but there is something thoughtful and contemplative about the space of the cinema (although perhaps not The Dark Knight at 7pm on a Friday in Union Square!) that you simply cannot get when you’re at home surrounded by technology and other distractions.

I’m not a luddite. In fact, the older I get the more I love to delve into the possibilities of technology. I even have aspirations of geekdom. But I am becoming more and more aware of how much the space and context of a viewing experience affects my feelings about the film I am watching. This was one of the many things I really appreciated about the Flaherty Seminar that I attended back in June. It was simply a huge pleasure and privilege to watch films in such a highly-curated atmosphere, where we were introduced to the bodies of work of directors and given time to talk to the filmmakers and to debate and think about what we were watching. I feel a connection to all the films I saw at Flaherty as a result, even the films that I didn’t much like and I have a much deeper appreciation for filmmakers like Pedro Costa, Bahman Ghobadi, Oliver Hussain, Syliva Schedelbauer, Alison Kobayashi and Ursula Biemann, many of whom I wouldn’t have known about if it hadn’t been for Flaherty and the excellent curation of Chi-hui Yang.

So what is my argument here? I guess it is just to say that I absolutely agree that the way we live digitally now is opening up all sorts of exciting possibilities - and it is a given that new distribution models will have to be figured out because the technology is going to continue to change, and us along with it. But the medium is still the message and I still long to be thoroughly immersed in films. Long, difficult, beautiful films that I pay money to see in a dark room full of strangers. I don’t want everything to be reduced to “content” because this obfuscates the very different experiences we have when we watch work in different contexts. And I don’t think it is anti-progress, or anti-technology, to argue that spaces for deep-viewing, deep-thinking and deep-curation are perhaps more important now than ever.

Britdoc, Bollywood and Bunting

Thursday, July 24th, 2008

The sun came out yesterday afternoon for gin and tonics on the Quad while The Bollywood Brass Band marched around the college playing famous songs from Bollywood movies. Today it’s The Big Pitch in the Oxford Playhouse and screenings including Up the Yangtze, Thriller in Manila, At the Death House Door and Heavy Metal in Baghdad.

Croquet on the Quad

The Bollywood Brass Band

Heather Croall, James Mullighan, Charlie Phillips and other peeps sipping G&Ts on the lawn

Ryan Harrington and Debra Zimmerman

Blurry distribution: Matt Dentler (Cinetic), Tim Sparke (Joining the Dots TV), Jess Search (moderator), Jamie King (Steal This Film) and Matt Elek (Vice)

SnagFilms launches and acquires indieWIRE

Thursday, July 17th, 2008

Big indie film news this morning as SnagFilms launches a Beta site with free streaming features including Super Size Me, Run Granny Run and Dig! - films that you can also embed as a widget which I am very excited about (I’m a big fan of widgets). I’m desperate to have a play with SnagFilms but am so snowed with work in London that I only have time to write this very brief blog post. So check out all the news on indieWIRE and explore SnagFilms on my behalf.

The Conversation - New Distribution Channels, New Tools and the Future of Visual Storytelling

Wednesday, July 2nd, 2008

Another new post is up on TOOLS, this time about The Conversation “a two-day conversation — definitely not a conference — about the future of cinema, video, games, and telling stories with new media” coming up in Berkeley, CA later this year and bought to you by Ken Goldberg, Scott Kirsner, Tiffany Shlain and Lance Weiler.

I definitely plan to attend this because I know many of the people involved and I’m sure it will be a really useful and inspirational couple of days. Plus I’m determined to be looking forward, not back, as we figure out how to live digitally as artists (who need to eat and pay rent!)

Where do we go from here?

Tuesday, July 1st, 2008

I have just published a post on our TOOLS blog about the current discussions over Mark Gill’s talk at the Los Angeles Film Festival’s Financing Conference.

I am consumed with how to get from here (between past and future models, looming recession, endless noise, very little signal, embattled communities) to there (is there a there there?) I know this is all terribly obtuse but I’m figuring this stuff out too! Bottom line: I know that organizations like Shooting People are going to have to be at the forefront of experimentation, community building and innovation. It’s daunting but I know so many amazing people working hard to figure this out and we have tools and resources like never before. As William Gibson said: “The future has already happened, it is just unequally distributed.”

South Park Genius

Saturday, June 21st, 2008

I know this has been around for a while but I often play this clip from the South Park “Canada on Strike” episode when I’m talking to people about digital distribution so I thought it was about time I put it up on my blog!

And I just gotta throw in this clip too. All the internet stars waiting to collect their money. Priceless!

Reframe launches - aims for 10,000 titles in first year

Monday, June 9th, 2008

Reframe, an online film distribution website from the Tribeca Film Institute in partnership with Amazon, launched today. According to their website, Reframe aims to solve the problem of rare or important works that end up without any means of centralized, convenient distribution:

Substantial amounts of film, video and media arts remain “stuck on the shelf,” inaccessible to large segments of the public. Sometimes this is due to rights-clearance issues, but more often it is because of the high cost to convert to digital formats that would allow for broad circulation. Even media that is available for distribution can be difficult to find because it is held and catalogued in many places, and in less than ideal databases.

Films are available to rent or to own - as downloads or as DVD-on-demand - to both institutions in the educational market and to individuals (depending on the film from the looks of it). The Hollywood Reporter describes the deal structures as follows:

The nonprofit TFI and copyright holders will split the profit on digital download rentals and purchases (distributed in Windows Media Player format) evenly. DVD sales will operate under a tiered system, with 40% of $50 and under titles, 85% of $51-$200 titles and 90% of more than $200 titles going to rights holders. More expensive titles will be aimed at the educational market looking for classroom materials, though rentals in the $4 range, lasting anywhere from 36 hours-30 days, are accessible to all visitors. Buyers must have an Amazon account to make purchases.

I haven’t had a chance to really check out the site yet but I’m excited to see how it develops and what sort of collections it builds. Have a gander - I’m very pleased that they’ve launched with Thriller, a rare 1979 film from Sally Potter who is one of our wonderful Shooting People patrons!

Spread It

Friday, April 11th, 2008

We are continuing to improve our WATCH FILM tools on Shooting People with lots of exciting new developments to help our members upload and share their work. We have just introduced an embed tool and to show you how lovely it is here is the trailer for We Are Together made by Shooters Paul Taylor and Teddy Leifer, a wonderful documentary about a group of AIDS orphans from South Africa who form a choir.

UPDATE: We’re working on this RIGHT NOW so this video may go through a few different versions and look a bit different each time. This is beta baby!

YET ANOTHER UPDATE: Ok our player IS lovely but it is also HUGE and it was eating up my whole blog so I have taken it down while we continue to work on making it awesome.

UPDATE MARK 2: Ok let’s see if we’re at awesome yet. Hooray, I think we did it!

Oscars, Spirits, and other joys

Friday, February 22nd, 2008

There’s so much going on at the moment I feel rather gleefully overwhelmed. The Spirit Awards will be broadcast live on IFC tomorrow at 5pmET but I’m also going to be watching a webcast of the red carpet on IFC.com at 2.30pmET with commentary from SXSW’s Matt Dentler and IFC’s Alison Willmore.

And then of course on Sunday there’s some Oscar something or other happening. I’m going to find a friend with a bigger TV than mine and make some careless financial bets. It makes it more fun when “stakes is high.”

On a smaller scale but no less enjoyable, earlier in the week I went to the Brooklyn Independent Cinema Series night that Michael Tully guest-curated with aplomb. He chose some films that I already know and love (The Zellner’s Foxy and the Weight of the World and the Duplass’s The Intervention) but it’s always a pleasure to watch old favorites with an audience. I finally got a chance to see Matthew Lessner’s clever and rather heartbreaking By Modern Measure and Josh Safdie’s beautiful We’re Going to the Zoo - and I reveled in the wonderful Weekend by Henrik Andersson, a film that makes me want to move to Scandinavia and wear a lot of beige. Check out upcoming screenings from the series - Barbes is always a fun place to drink beer and watch films on a Monday night.

On Tuesday I moderated an IFP Industry Connect panel on alternative distribution options which was very useful for me as I’m currently writing an article on that very subject. There was healthy debate amongst the panelists who brought a wealth of experience working on everything from: new models for theatrical (IFC Films with their day and date strategy), aggregating for iTunes (New Video), digital cinema ventures (Emerging Cinema), new web fundraising strategies (IndieGoGo), and online film sites (IndiePix). I’ll post more feedback in here shortly as the article comes together. It’s a subject I have been thinking about somewhat obsessively of late - for now there’s more discussion on this on the TOOLS blog.

Enjoy the film-tastic weekend!

My so called geek life

Monday, February 18th, 2008

As a card carrying feminist (except they don’t give us cards which is very unfortunate!) I am embarrassed to admit that I’m not half the geek I would like to be. I can’t code much more than an html link and I don’t really understand what the Semantic Web is although I like the sound of it very much. I got a bit obsessed with solid-state drives over the weekend but am still not really sure what is so good about them to justify the $1,300 price difference between the MacBook Air with a regular hard drive and the one with a smaller but no doubt fabulous solid-state drive.

Despite these shortcomings I have been getting very excited about the line-up for the Interactive Festival at SXSW this year although I will be too busy attending the Film Festival to actually go to any interactive panels. I hope that they podcast lots of them because I finally got around to listening to the podcasts from 2007 recently and found them fascinating - and very amusing to see how of-the-moment so much of this stuff is, there’s lots of excited talk about what the super-secret iPhone oooooooh will be like for example. I think it’s a shame that there isn’t more film/interactive crossover in the panels because there are so many business and marketing panels in the interactive fest that are increasingly relevant to filmmakers as they pursue new distribution strategies. I found out about so many amazing websites, projects and ideas from the 2007 Interactive podcasts and that was a mere smidgeon of what was covered at the event itself.

Speaking of distribution, I’ll be moderating a panel for IFP Industry Connect tomorrow to talk about alternative distribution options with Ryan Werner from IFC Films, Slava Rubin from IndieGoGo and Jordan Mattos and Bob Alexander from IndiePix. Will be interesting to hear what they’re all up to and where they see things heading in 2008.