Thanks to Pamela Cohn over at Resources for bringing my attention to Matt Syrett’s quantitative analysis of film production and distribution. I’m pathetically terrified of numbers to the point where I muddle up my 6s and 9s in panic (and my 3s and my 8s if I’m really freaking out) but as Matt says:
Whether you want to make money on your film or just find an audience for your unique vision, marketing should play a central role in your work.
This blog is dedicated to my thoughts on marketing independent film, especially using quantitative analysis. Don’t worry if you failed high school math or know nothing about marketing… my goal is to make the insights approachable by almost anyone.
I have to confess I haven’t yet summed up the courage to study his conclusions in detail but I’m interested to see what this sort of analysis brings up – and I absolutely agree that filmmakers have got to think about the marketing of their work. It’s about strategically working out how to tell the right people about your film and get them interested in seeing it. Call it something else if the word itself makes you uncomfortable but do it.
I should do the same with math.
