Thanks to Agnes Varnum for bringing our attention to this New York Times article about how John Sayles and Maggie Renzi are pursuing a grassroots marketing strategy for their latest film, Honeydripper, and reaching out to an older audience who are often ignored by mainstream distribution.

This entry was posted on Monday, December 3rd, 2007 at 5:00 pm and is filed under distribution. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.