Listen to these clips from the Adventures in Online Distribution panel from The Media Conference held by Britdoc earlier this year in London.

Key Points:

• Online distribution models remove third party gatekeepers, connect the filmmaker directly with the audience, giving them the freedom to decide when the film is released on a global scale.
• Partnering with grassroots organisations to access their databases is a great way of connecting with the right audience. These people can be your film’s distributors and marketers, for free. These databases can even be used to fund as well as distribute campaigning documentaries.
• Social networking sites like MySpace (with over 190 million members) are a great way to spread free word of mouth marketing.
• There are now dozens of websites where you can upload video, Current TV, MySpace, Reeva, etc all with something different to offer but it is important you read the terms and conditions, especially with regards to rights.

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