Peter Broderick on what filmmakers can learn from Radiohead
Read Peter Broderick’s latest bulletin post on what filmmakers can learn from the Radiohead In Rainbows distribution experiment. His key points are:
• Retain overall control of your distribution.
• Design a hybrid strategy combining traditional and self-distribution.
• Focus initially on your core audience.
• Sell exclusively from your website first.
• Then expand into traditional retail to supplement direct sales.
Check back issues for more Broderick info on creative distribution and building a personal audience. You can also subscribe to receive future bulletins by email.