We’re doing a bit of a catch-up on things that have been happening in the blogosphere over the past few weeks and wanted to draw your attention to this piece by Noah Harlan on the Filmmaker Magazine blog – written after he returned from the Sundance Producer’s Lab. In it he addresses online, ad-supported business models and comes to the conclusion that “In an ad-based model you would need a minimum of at least 800,000 viewers and possibly as many as 3.3 million just to break even.” Give it a read and make sure to read the comments – there are interesting thoughts from people like Jan Rofekamp (FilmsTransit), Doug Block (D-Word) and Scott Kirsner (CinemaTech).

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