Sundance is going to be interesting this year. With the economy in the dumps there is almost certainly not going to be the usual sales activity, and hopefully filmmakers will be going there with expectations firmly in check. This could actually be a good thing for Sundance. As Steven Zeitchik writes in the Hollywood Reporter:
But what these breakouts show is that the fest’s main value might now lie in the classic indie model, in which little money is spent and little is earned. The payoff comes in the form of critical cachet and awards, not in a “Little Miss Sunshine”-style plug-and-play blockbuster. It’s a switch that takes the fest back to its emergence two decades ago, when movies like “sex, lies & videotape” were championed not as possible crossover hits but as giving rise to directorial talent and even a new style of filmmaking.
Such a shift would dovetail, in a sense, with the festival’s own ambitions. While organizers haven’t voiced outright opposition to the sales market as they have with swag and ambush marketing, they have had an ambivalent relationship with it: Organizers like the heat and industry attendance it brings but privately worry that it puts the emphasis on the big sale instead of the great film.
So, like the Scouts, be prepared and be ready with a strategy that does not stand or fall on a sale. Filmmakers looking for festival strategy tips may already be aware of Chris Gore’s Ultimate Film Festival Survival Guide
. I haven’t read them but you might also want to look at Christopher Holland’s Film Festival Secrets: A Handbook for Independent Filmmakers
and Heidi Van Lier’s The Indie Film Rule Book. You can read more from Heidi on the Film Independent website here and here. Bomb It director Jon Reiss also has some good advice on his blog, including info about printing postcards and posters.
Shooting People will be reporting from Park City over on our Festival Focus blog so stay tuned!