Filmmakers working on social issue films are often concerned with creating change as well as reaching an audience. This is more often the case for documentaries but it is certainly true of many narrative films too. The trouble is that many filmmakers find it hard enough to get a film funded and then distributed, let alone embark on a costly and time-consuming outreach campaign. However, it is often part and parcel of the reasons for making the film in the first place and it can be incredibly rewarding to reach new audiences and see your film having a real impact.
But how do you measure this impact? The Fledgling Fund has written a paper that addresses this: Assessing Creative Media’s Social Impact. It is worth reading if you are working on your film’s outreach plan but it is also something to bear in mind when you are applying for funding from organizations like Fledgling. If you know how they will be assessing your film, it will enable you to think through the issues and write a much stronger grant application.

Consider for example the “Dimensions of Impact” diagram on page 16. How does your film work within each dimension? It will not necessarily work in every dimension of course but thinking through all the options will give you a better sense of what your film can do. It is important to have a rigorous and well-thought out strategy rather than simply hoping that the right people will see your film. This paper will help you see the possibilities.

The Open Video Conference looks like an interesting couple of days for anyone interested in online video and the future of open and participatory culture on the web. From their description:

Open Video is more than just open codecs. It’s the growing movement for transparency, interoperability, and further decentralization in online video. These qualities provide more fertile ground for independent producers, bottom-up innovation, and greater protection for free speech online. The conference will showcase awesome cultural works, inspiring talks, and cool tech demos.

They have some great speakers like Clay Shirkey and Yochai Benkler and topics span a huge and fascinating spectrum: fair use, human rights and video, mobile journalism, art and technology and giving away films for free (Jamie King will be speaking about Steal This Film II, Brett Gaylor about Rip: A Remix Manifesto). I plan to be there and will report back. There will also be a live webcast.

Find out more about the Open Video Alliance and the ideas behind the Conference in the video below.

Another great resource! Scott Kirsner, author of the incredibly useful Fans, Friends and Followers which I mentioned earlier on this blog, has set up a wiki called Power Tools for sharing much of the information he has collated on audience building, collaboration and commerce. There are already a bunch of useful links on there on things like social networks, analytics, blogging and online video – but like all wikis this will be much more valuable if filmmakers like you get on there and add the resources you’ve found useful. C’mon share the digital love!

The catch is you have to contribute some of this info! But check out the DocAgora Webplex website. There’s already a lot of great resources on there for documentary filmmakers and this is the sort of site that will only get stronger as more people use it and contribute to it (it’s early days yet so don’t expect a complete database at this stage). I was talking to a filmmaker at Hot Docs who said that he wished that there was one place to go for all these resources. Well now there is! Or at least there will be.

So create an account and get stuck in. I’m very excited to see this build and I’ll be reporting back further as I try it out and encourage filmmakers to do the same.