Radiohead let the fans decide

Posted October 9th, 2007 by ingrid

Radiohead are letting their fans decide how much to pay to download their new album In Rainbows. When you order the download it gives you the option to fill in the amount saying “It’s up to you” and then “No really, it’s up to you.” Is this the future of the music industry – trusting loyal fans to pony up the bucks for the work that they value and love, circumventing the bureaucracy and dishonesty of the music industry? Would this work with films? Are people willing to pay for stuff they believe in? I would really like to believe that the answer is yes.

There is more on the threat this could be posing to the music industry in The Guardian.

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