Jeremy Walker is taking the Summer, and possibly the rest of his life, off from film publicity. He has written a piece for indieWIRE reflecting on the nature of publicity (and the importance of good film stills!) Read it to find out more about what publicists should and should not do. For example:
Filmmakers should not think about what goodies a publicist can “get” for them; rather they should think about how a publicist can integrate their film into both the culture of news and the culture at large.