Action for Brazil’s Children Trust patron Fernando Meirelles together with writer/actor Don McKellar feature in a newly released Q&A session focused on the making of ‘Blindness’ – watch the web cast here. Meirelles also discusses his involvement with social film projects, notably Cinema Nosso, which is supported by ABC Trust, a UK-based charity. Cinema Nosso was set up by Meirelles in 2002. The project was directly born out of Meirelles’ renowned ‘City of God’. The film, famously shot on location using residents of the Cidade de Deus and nearby favelas, inspired the philosophy behind this dynamic charitable project.
Meirelles comments: “When I was first approached by ABC Trust, I found a fundamental synergy between our thinking and theirs – one of empowerment. ‘City of God’ had a profound effect on those involved in it’s making, especially the young people. It developed their self belief, opened their minds and changed their lives. Beyond this we saw an opportunity to harness the power of film to inspire more young people from deprived communities to tell their stories, encouraging them to work on both sides of the camera.”
ABC Trust CEO Andrew Webb adds: “Cinema Nosso has been incredibly successful in its approach to tackling the problems of social exclusion, violence and poverty faced by many young Brazilians. We believe that working through the arts provides a uniquely powerful way of changing lives and many of the projects we support use film, dance, theatre and music. This kind of work opens new horizons and often provokes deep rooted and meaningful change within individuals’ lives as well as whole communities.”