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Kickstarter Crowdfunding Tips

Hello!
I am currently in the process of crowdfunding our short film. We're already half-way and aiming to reach £3 500. Therefore, I was wondering if anyone had any tips that could help us reach our goal.
You'll find below the link to our campaign if you wish to have a look!

kck.st/3uyY70X

Thank you so much for your time and consideration!
Wishing you a pleasant day,
Kenza.

  • This question has been asked answered and discussed repeatedly here, for years. Archived files om specific issues would be a really great function to improve SP.

    As to Kenza's question, the lack of information in the question is too blunt. The issue demands a great deal of information.

    The first thing is to decide the nature of the audience one is targeting. What emotional, ethical and intellectual triggers does ones film inspire?

    Is Kickstarter or Indigogo the best Crowd Funding platform for ones project, or one of their charitable derivatives.

    Personally I prefer Indigogo because they are much more flexible about time limits and stretch goals.

    Build a simple parallel website that mirrors and connects sufficiently with the web pages one creates on any Escrow platform. That's what the Crowd Funding facilities are. Get it connected on Social Media; it's a viral thing. Keep 'talking' about it and pushing the links.

    Ask oneself why anyone would want to give money? Why would anyone share ones enthusiasm for the film? If one knows why, then reverse engineer the style and message of ones message into the marketing.

    Authenticity ought work best.

    £3,500 is a tiny budget which is easily obtainable just by being authentic.

    If one is unsure what the definition of authenticity is, it really ought to be self evident.

    2 months ago
  • You have no rewards for your campaign. Read the Kickstarter guide, if you offer at least eight rewards, you're more likely to find funders.

    We ran two campaigns, both had some backers. The diversity of rewards helped.

    If you don't want to offer rewards, then try Patreon. Or Equity crowdfunding.

    2 months ago
  • The sort of projects that rely on trinkets and non sequitur rewards to attract Crowd Funders are not the most successful. 'Sequitur' rewards are another matter.

    The most successful campaigns are projects that people actually want to see made for a range of actually worthwhile reasons.

    Narcissism and the subjective aappreciation of art that has little or no relevance to anything that strangers care about will have an uphill struggle; unless the project has really exceptional provenance, social networks or a Unique Selling Point, which more often than not even unique fiction dramas dont have. Such doesn't matter if ones project is an aspirational micro project not intended to be a viable commercial production.

    It's been a while since I last looked at the data, but the percentage of genuinely marketable crowd Funded fiction dramas emerging from Crowd Funding facilitators websites is, weak. Doesn't mean raising a low or even a micro budget isn't a worthy achievement, it's all relative, and we're all better informed when the transparency of that relativity is made clear.

    The materialy important difference between hundreds of pounds, thousands of pounds and hundreds of thousands of pounds is not helpfully glossed over.

    2 months ago
  • Hi Kenza, sorry if my last post sounded at all discouraging. The rewards didn't load last time.

    I now see the rewards, and it looks great. Just share it with people you know, and ask them to share it with people they know. All social media channels are valid, as long as you don't break the rules.

    Make sure you emphasize whatever is relevant to your audience. Make an article about yoga, and article about cops, and so on.

    To John's answer, rewards do not have to be trinkets. We used things like credits in the film, a copy of the film itself, the poster of the film, a delux DVD of the film, and combinations of those (like poster + film). Just check out Kenza's page for some great ideas.

    With a little creativity, the actual product you're creating becomes the reward. Alternative versions of it become eight or more rewards.

    1 month ago
  • Hello,
    First of all, thank you so much for taking the time to get back to me regarding our crowdfunding campaign.

    As to John's question, our target audience is people interested in psychological thrillers and film noir. We already decided to pick Kickstarter as our crowdfunding platform, hoping to reach our target audience.

    Building a simple parallel website is a great idea to promote the project! Thank you. We do have social media accounts, however - we're struggling to reach out to people we don't know. It's mainly friends and family at the moment. As this is our graduation project, we're not aiming to crowdfund more than £3,500 and believe it's achievable.

    Therefore, our aim is to reach out to our target audience and to get our film 'out there'. However, we haven't been able to succeed in doing so.

    Regarding Vasco de Sousa's feedback, I am glad that you find our rewards interesting.
    The idea to emphasize whatever is relevant to our audience is very useful! Thank you!

    Once again, thank you so much for your time and consideration.
    Wishing you a pleasant day,
    Kenza.

    1 month ago
  • Hi all!

    We've been in touch with Kickstarter for some tips and have gathered their helpful advice under Resources. You can find it here: shootingpeople.org/resources/.

    Hope it helps & good luck with the campaign!

    Best,

    Marloes

    1 month ago
  • Are non-institutional crowdfunding donors more inclined to contribute three figure sums in return for acknowledgement in the film's end text? A formal industry film credit would be a morally concerning transaction, worse depending how you phrase their involvement, but simply thanking people where it is seen in the glamour of film may be the strongest motivation for a stranger to send more than token change.

    1 month ago