Embrace Life

From Daniel Cox

About the film:

I wrote, directed and edited Embrace Life in 2010 as a positive alternative to the usual scare/shock approach of road safety advertising.
Made on a small budget and for a local safety group, Embrace Life has gone on to be viewed nearly 20 million times on its official YouTube channel and has been licensed around the world, from local law enforcement groups through to NASA.
Awards include a Bronze Lion at Cannes and the YouTube Ad of the Year.

Crew:

Writer: Daniel Cox Editor: Daniel Cox Producer: Sarah Alexander Director of Photography: Luke Scott Director: Daniel Cox

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