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£150 to get my short Films on iTunes, worth it?

10 years, 8 months ago - Brian McGleenon

An aggregator is asking for an upfront fee of £150 to place my short on itunes.
Does anyone have any experience with a short on itunes? The kind of yearly revenue etc?

Thanks.

Brian McGleenon

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10 years, 8 months ago - Brian McGleenon

Alève thanks!! I got a good response from the KFA. Am going to send them some of my films.
I really appreciate everyones responses! I will place one of the films on iTunes and then I will keep people posted on whether it was worth it : )

Response from 10 years, 8 months ago - Brian McGleenon SHOW

10 years, 8 months ago - Alève Mine

There's these guys: http://agentur.shortfilm.com/index.php?id=875&L=1
If you're lucky maybe they pick your film?

Response from 10 years, 8 months ago - Alève Mine SHOW

10 years, 8 months ago - Paddy Robinson-Griffin

Does the aggregator get a cut of the 70% you'll get from iTunes (after VAT as well)? What do you plan to charge? Do you think there's a market at that pricepoint? How will you promote the film?

99c sale is 82.5c after VAT, iTunes will pay you 57.75c. If the aggregator takes (say) a 50% cut, you're getting under 30c/play - 20p. That's 750 full-price purchases to break even. You can work out the figures for different spilts. Is it profitable? Depends if you sell dozens, hundreds or thousands!

Response from 10 years, 8 months ago - Paddy Robinson-Griffin SHOW

10 years, 8 months ago - Paddy Robinson-Griffin

By and large there's no market at all for shorts - it's actually hard work getting eyeballs in the first place even when free. How often do you go around YouTube to find and watch random shorts? I never do. You're looking for an audience that wants to see shorts enough to pay for them after running out of free ones on free platforms. My gut feeling is that they'll not be common, but you don't need a lot of eyeballs. (Under 400 paid views a year at a dollar each, however you get them).

Response from 10 years, 8 months ago - Paddy Robinson-Griffin SHOW

10 years, 8 months ago - Brian McGleenon

Cheers Paddy. The aggregator said that there is no rev. share, so 100% of the revenues flow back to me. The price is £150 for one year. I haven't thought of a price for each short, nor how I would promote it. I'm going to ask the aggregator that tomorrow. The two shorts that I have cost around £3000 each to make. So I think this kind of exhibition platform is better than unleashing them for free post festival run. That would dilute the value of what we all are doing when we make shorts. But is there a market for shorts on itunes or netflix. I don't know?

Response from 10 years, 8 months ago - Brian McGleenon SHOW