ASK & DISCUSS
INDEXApproaching US Celebrity's Agents to request a Voice Over
10 years, 5 months ago - Sheila Marshall
Does anyone have experience of successfully getting a celebrity to do the voice over for their film?
We are a small production company and are completing a 1 hour documentary (mainly self financed). We'd like to approach a well-known actor to do the narration (outside of acting, that person is quite active in our area of interest, so we think he will be a good fit). We know the voice agent of the actor, but are concerned that once we go that route, we'll end up having to pay the "official" price which would probably be fairly steep. Does anyone have experience with this situation? Is it possible to negotiate reasonable deals for independent films, even when agents are involved?
Thanks for your help!
Sheila
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10 years, 5 months ago - Paulina Brahm
It's me again... I just wanted to add not many actors go the Fi-Core route.
This is from the SAG-AFTRA website:
http://www.sagaftra.org/get-facts-about-financial-core
Response from 10 years, 5 months ago - Paulina Brahm SHOW
10 years, 5 months ago - Paulina Brahm
I don't mean to be dismissive of the side door option, Marlom, but again, the union is an important force. Look what happened when Jon Voight decided to get involved with his friend's non-union film:
http://news.bbc.co.uk/1/hi/entertainment/3006250.stm
I have worked both non-union and under the jurisdiction of SAG and the difference in pay and how you are treated on set is remarkable. There is a reason the union exists. Over here, Equity quite rightly has launched 'Professionally Made
Professionally Paid' to protect actors from exploitation and poor business practices.
If you want a union actor, you will have to pay full union scale or negotiate a low budget contract with SAG-AFTRA.
Response from 10 years, 5 months ago - Paulina Brahm SHOW
10 years, 5 months ago - Paddy Robinson-Griffin
@Paulina Brahm - To play devil's advocate a moment, have you considered that things like this might be why so many productions are shot outside the US? The 'rule' is for actors to adopt or not as they choose - and if agreeing a non-SAG shoot overseas is the price of getting your feature credit, I'm sure many would be inclined to do so. Are you suggesting SAG would then exclude/penalise that actor (and so cannibalise/weaken their own membership)?
In the UK, we had over-unionisation back in the 1970's, the tail was wagging the dog, and it meant so may strikes that the governed had to take a strong stand (and kill an entire mining industry in the process!). The PACT/BECTU rates agreement is now simply 'by negotiation', although old rates act as a good indication where to settle. The grips are currently refusing to work for under £300/10h day and so many TV shows are getting teams in from Eastern Europe and South Africa who are willing to work cheaper. Those guys stick around after the job's done, so the unions are at risk of destroying their own membership.
Cast - we have Equity here, they do a similar job but their standard low-budget contract is dramatically less draconian than the SAG one from my understanding, and is more about a practical deal brokered between PACT (Producers) and Equity where neither side is being hosed. The current minimum is (as I recall) £122/day (with overloading of upto 100% for higher value low-budget deals), self-employed and managing own taxes and NI.
I agree there's a need to prevent a certain abusive mindset, but denying actors the right to make their own arrangements and pay subs to the union is pretty controlling behaviour in itself...
Response from 10 years, 5 months ago - Paddy Robinson-Griffin SHOW
10 years, 5 months ago - Paddy Robinson-Griffin
@Paulina Brahm - Seems like producers are better friends to actors than their own union then! Being shaken down for wanting to make an adult choice is the worst kind of unionism. I know there have been SAG campaigns to disrupt non-union shoots, this drives production offshore and harms its membership.
I know some producers who feel that SAG don't care about anyone but themselves at the expense of both their membership and the potential employers of their members!
Response from 10 years, 5 months ago - Paddy Robinson-Griffin SHOW
10 years, 5 months ago - Paddy Robinson-Griffin
@Paulina Brahm I hear you Paulina! But were those incidents because of a poorly run production above anything else? Not having water for cast and crew is just ridiculous no matter union affiliation. Maybe there was some segregation of principals and supporting cast, but not having basics like water available tells more about the production than anything else.
The accident - I think you're partly at the mercy of the US health-and-lawyers system. In pretty much the rest of the world, there's social healthcare, so private healthcare for cast and crew isn't a thing. Getting you to sign a waiver - perhaps production have had grief in the past from minor incidents becoming massive no-win-no-fee lawsuits, so if you were OK to work without hospitalisation, they wouldn't expect a random lawsuit 2 years down the road for whiplash.
It's great you feel SAG are working for you - I know not everyone feels that's the case, as they have driven productions offshore and their perceived militant attitude (for instance getting involved with the writers strike - something that was nothing to do with them) will one day mean they'll push it too far, and get broken.
BTW, not being allowed to an award ceremony isn't the world's greatest punishment and could be seen as petty power-play!
Response from 10 years, 5 months ago - Paddy Robinson-Griffin SHOW
10 years, 5 months ago - Paulina Brahm
@Marlom Tander
Any SAG-AFTRA member who works non-union is breaking Global Rule 1:
http://www.sagaftra.org/content/understanding-global-rule-one
Response from 10 years, 5 months ago - Paulina Brahm SHOW
10 years, 5 months ago - Paulina Brahm
@Paddy Robinson-Griffin
Hi Paddy!
Yes, if the union found out, the actor could face penalties--including expulsion.
And in Jon Voight's case he was not allowed to attend the SAG Awards even though he was up for an award.
Response from 10 years, 5 months ago - Paulina Brahm SHOW
10 years, 5 months ago - Paulina Brahm
@Paddy Robinson-Griffin
Hello again!
I feel the union absolutely has the interests of the actor in mind. If a SAG-AFTRA actor foolishly broke Global One to work on a non-union feature overseas, that actor is in an incredibly vulnerable position.
It can happen in the US too. In my early naïve days, I agreed to do two days background for a European indie shooting in NYC. This was non-SAG. Every American actor was non-union. The street was not locked down properly and a woman pushing her stroller crashed into me from behind because she was looking into the camera. I was taken to a trailer, my knee bandaged, and I was made to sign an agreement I would not sue the company. I then was told the director wanted me in the next shot. I was positioned very prominently near the principal actor, someone actually quite famous. After wrapping for the day, I was told, "Since you featured so prominently in that last shot, you won't be needed for the next day." Okay, fine, but... after all this, the company went back to Europe, and I never got paid.
Then, on a SAG shoot that I was working non-union, we were waiting in the broiling sun while a complicated car explosion scene was being set up. I was thirsty, asked the PA if I could get some water, and walked over to crafty. I was told to show my union card. I explained I was non-SAG, and was then told my water was in holding, which was several blocks away. Not wanting to leave the set as shooting could start anytime, my union colleagues were stunned I was denied water due to my non-union status.
Anyway, these are things which can and did happen. SAG-AFTRA is there to stop this for its members.
Response from 10 years, 5 months ago - Paulina Brahm SHOW
10 years, 5 months ago - Marlom Tander
It's about getting to the celeb. After that it's in his court - yes, no, union rate, free because he feels so strongly etc. That's the celebs call, and one answer is is "yes, at Union rate". Which probably ends the negotiation...
Last night I filmed for free, because I support the organsiation concerned, and they had no money to pay me anyway.
But also yesterday I turned down paid work because it was too low rate.
Response from 10 years, 5 months ago - Marlom Tander SHOW
10 years, 5 months ago - Claire Buckley
To address the OP's original question , Sheila, I well understand your need to obtain a "celebrity" voice for your documentary, as it is often thought this is going to oil the works of the project in getting both publicity and exposure, but don't count on it.
In my past experience, having the right contacts does help in that you can approach the "celebrity" directly. Don't forget, the agent has a 15 or 20% interest in maximising the fee, with no guarantee they have discussed the project (initially) with their client. It might not have even made it passed their junior level gateway.
In addition, I would agree unionisation has and did protect its own position (ACTT in the UK is one example from the past), although my current experience of Equity (here in the UK) is of a much improved relationship between actors and producers with greater flexibility. PACT indeed has helped to bridge what was once a wide gap. There is self-interest all round, for actors to work and to be able to pay their subs (union fees) - long-term out of work actors cannot.
"Celebrities" on the other hand may want to pick and choose and with this they can dictate the rate for any project - it can be purely a business decision, or an altruistic decision, or perhaps a combination of both. Do you know the thinking and personality of the "celebrity" you are targeting?
The success here in finding your VO artiste is indeed down to your subject matter and how passionate they, the artiste, feel for the topic and, most important, that you can get chance to pitch it to them without the commercial layers in between - it may work if they are looking for a route into a different form of work or a change in direction, or perhaps they are between projects and "resting." And the previous post by Paulina, also shows that it is possible commercially, as most (I know) operate through a separate legal entity and will invoice directly.
Quite a lot of variables, I'm afraid. But good luck in your pursuit.
Response from 10 years, 5 months ago - Claire Buckley SHOW
10 years, 5 months ago - Sheila Marshall
Hi everyone, thanks for all the answers. I'm Kris, Sheila's colleague.
I understand the union/non-union conundrum, but one number we heard of someone who went the "agent" route was $25,000 for narration for a documentary. That's far removed from the $400-$500 daily rate I found on the SAG/AFTRA site.
At these rates, meeting union obligations is doable, but that $25,000 is well outside our budget. Does anyone have comparable numbers?
Thanks,
Kris
Response from 10 years, 5 months ago - Sheila Marshall SHOW
10 years, 5 months ago - Marlom Tander
You can go in the front door - see above, or through the side.
You sound like you are passionate about the subject of your movie, and you know the target celeb is as well.
What you really want is someone who KNOWS the celeb to say "there's this great docu made be some guys I know, and you what it needs - YOUR voice...."
Put the word out, esp talk to charities/orgs involved in the area and see if anyone has that contact.
The reason this works is that from the celebs POV they know that their mate would not waste their time having them look at a project that was not worthy of their time.
Your connection is almost certainly a Friend of a Friend...
Good luck.
Response from 10 years, 5 months ago - Marlom Tander SHOW
10 years, 5 months ago - Paulina Brahm
Hi Kris,
You're very welcome. And thank you for taking the time to research the SAG-AFTRA site.
I also wanted to point out that any US actor is considered an employee of the IRS, and receives their paycheck via a payroll service, which deducts their taxes. Every single SAG or AFTRA job I did, union or non, went through the payroll service, and I did my taxes at the end of the year.
If your celebrity has their own company though, then he can send you an invoice. So, as Marlom says, if you can somehow interest your celeb and he has an FSO, then you can skip the signatory paymaster.
Response from 10 years, 5 months ago - Paulina Brahm SHOW
10 years, 5 months ago - Paddy Robinson-Griffin
Every deal is a negotiation. If the narrator feels personally about the subject, likes the film with sample narration, can record remotely from home in an hour or two (you just send a recordist, script and sample timings track maybe), can for it in between real gigs and have 50% of any sales, maybe they'll go for it for a notional fee. Or not. Is it DiCaprio/environment? I'll bet he gets three requests a week. Others famous for backing a cause once will similarly be slammed with derivative requests. Maybe find others less publicly attached to the cause to find a new face- for instance maybe Mick Hucknall has a passion for Amazonian rainforests?
Why do you want that particular person? Is it to add sales value? That makes it a commercial project, so treat it as one. Is it to add credibility? Actors don't make credible experts - their whole job is to say what people tel them to say. Vanity? Pay retail. To reach a wider audience? It's commercial. Words only they can say? Rewrite. You get the idea - be really clear about your motivations and budget accordingly.
Frankly, though, why not use one of the many tens of thousands of other excellent voice actors, some of whom will feel a personal connection to your project. Is it about the message or messenger?!
Response from 10 years, 5 months ago - Paddy Robinson-Griffin SHOW
10 years, 5 months ago - Alex Blogg
Hey Sheila,
Have heard of varying success when it comes to approaching celebs. It boils down to two things mostly;
Are they interested in the project?
Do they have availability?
If you convey your situation as small self-funded production company, then most people are willing to cut their prices - so long as they resonate with the content. This really benefits from conveying your doc as clear and concisely as possible.
The latter point sometimes cannot be helped. The bigger the celebrity the fuller their schedule is likely to be, and in the end it may just be a matter of waiting patiently.
There's absolutely no harm in reaching out and contacting, and it's certainly worth a try.
Response from 10 years, 5 months ago - Alex Blogg SHOW
10 years, 5 months ago - Paulina Brahm
Another thing to consider is the union, which most likely your US celebrity is a member of. SAG/AFTRA is very protective (and rightly so) of its members and has rates and contracts to match. If your celebrity is also Fi-Core, then he or she may be able to voice your project at a negotiable non-union rate.
Response from 10 years, 5 months ago - Paulina Brahm SHOW