ASK & DISCUSS
INDEXDoes anyone have any experience of getting a sponsor for a YouTube series?
6 years, 3 months ago - Neil Oseman
I am working with director Kate Madison on developing a second season of her highly popular (5 million episode views) series Ren: The Girl with the Mark. This is a short-form fantasy-adventure series available free on YouTube.
We believe the second season could be part-funded by sponsorship ("This episode is sponsored by....") but neither of us have a clue how to go about finding a sponsor! Just wondering if any Shooters out there have done this and might be willing to share some advice?
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6 years, 3 months ago - Marlom Tander
I sold advertising on my own web site back when the web was wee :-)
The basic rules never change :-
a) Work out which companies/products would really benefit from being promoted on your channel. YT provide some excellent looking (iof, IMO, somewhat suspect) metrics re age/sex/location.
With 5M views, a core audience demographic should be obvious.
b) Phone the various companies and track down who does their advertising and promotional buys. This can be tedious dull work, but hey ho, so is editing :-)
c) Pitch them.
Dosh. This sort thing is always hard to price. How much do you need? Ask for that, and if they laugh, laugh back and ask what they can do :-)
I watched a bit of Ep 1.
Has anyone written a BOOK based on it? I'd guess that fans might well buy something to read, either covering the ground they know or extending it.Sell as an e-book on the series site and it's all profit once the writer earned back.1% sales rate is 50,000 sales.
Response from 6 years, 3 months ago - Marlom Tander SHOW