ASK & DISCUSS INDEX

12 years, 3 months ago - Gianpiero Cognoli

Hey Daniel,

Gianpiero here, actor. Took a look at your mock ad, interesting creative choice. I really like how you positioned the bodies for the "kill shots" and the transitions. I would lengthen the initial shot in the briefcase (where he looks at Mr. Pig's picture), shorten a bit of the "stalking from the side" shot, quicken up the three consecutive kills in the office, to achieve the perfect pacing, essentially because as we move forward we are used to seeing some things (the "kill shots") but still have new information to process (Mr. Pig's picture, a new location, etc.). Love the horse moment! Great job. As an ex-copywriter I don't like the final line too much, for some reason I don't like the word "Shooter" (might be because I'm Canadian, eh? :) Of course, to be 100% correct it would need an apostrophe as well (ie. THE SHOOTER'S CHOICE or THE SHOOTERS' CHOICE, option 1 better). Maybe something like SHOOT TO KILL or FOR KILLER SHOTS, I dunno... Anyway, great work, it kept my interest. Best of luck. Gianpiero