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12 years, 2 months ago - Andy Conway

A chain-smoking former statistics professor named Vinny Bruzzese — “the reigning mad scientist of Hollywood,” in the words of one studio customer — has started to aggressively pitch a service he calls script evaluation. For as much as $20,000 per script, Mr. Bruzzese and a team of analysts compare the story structure and genre of a draft script with those of released movies, looking for clues to box-office success. His company, Worldwide Motion Picture Group, also digs into an extensive database of focus group results for similar films and surveys 1,500 potential moviegoers.

“This is my worst nightmare” said Ol Parker, a writer whose film credits include “The Best Exotic Marigold Hotel.” “It’s the enemy of creativity, nothing more than an attempt to mimic that which has worked before. It can only result in an increasingly bland homogenization, a pell-mell rush for the middle of the road.”

The service actually gives writers more control over their work, said Mark Gill, president of Millennium Films and a client. In traditional testing, the kind done when a film is almost complete, the writer is typically no longer involved. With script testing, the writer can still control changes.

One Oscar-winning writer who, at the insistence of a producer, had a script analyzed by Mr. Bruzzese said his initial worries proved unfounded.

“It was a complete shock, the best notes on a draft that I have ever received,” said the writer, who spoke on the condition of anonymity, citing his reputation.

http://www.nytimes.com/2013/05/06/business/media/solving-equation-of-a-hit-film-script-with-data.html?pagewanted=all&_r=0

Would you want a statistical print-out to tell you where your script could be improved?