Leadway Assurance (60s TV Spot)

From Colin John

About the film:

Having a permanent role for BP9 UK I was responsible for conveying the commissioning brands value whilst in the post production stage. The TVC was completed for the market leader for insurance products in Nigeria. I worked with the team to be sure that all attitudes and values pitched to the client were kept and met from the pre to the post production stages. Making valuable edit decisions, adjusting wording, timing, and conveying the message in the most convincing way was very important to my role. As you can understand, things do not go completely to plan, it is very important o diagnose potential problems and strategize ways in which we can fix these issues. In some cases, the original brief is not conveyed as well as hoped once on screen, some editing, manipulation and sculpting is important to keep things in complete harmony between the commissioning company, the advertising agency and finally the production company, all three entities lay within different countries, across three different continents with issues key issues like language and communication it was a very challenging task to bring the project to a close. It was very exciting and challenging as the final result was by far some of the best work I have completed to date.

Crew:

Post Production Supervisor: Colin John

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