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Making sexism sexy

Category:
Commercial
Format:
Year:
2018


About this film

The Chartered Management Institute (CMI) asked us to create content that highlights gender inequality in the workplace - with the aim to get people to call out sexist behaviour, no matter how small. We created a tongue-in-cheek film with comedians Stevie Martin and Thom Tuck.

In the last year, conversations about gender inequality and power imbalances in workplaces have (quite rightly) gained momentum in the media. We wanted to create something which could show how those big issues – the pay gap and workplace sexual harassment – are built on smaller actions: the everyday experiences that are often dismissed, or which people don’t challenge because they’re afraid that they’ll be seen as making a fuss, or being oversensitive.

Our film was featured in Adweek and Little Black Book

Cast

Woman
Stevie Martin

David
Thom Tuck

Crew

writer

Director
Freddie Waters

Account Manager
Alex Cooper

Producer
Millie Graham-Campbell

1st AD
Yasmin Godo

DOP
Vanessa White

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