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What is better value? A grant or crowdfunding?

3 years, 6 months ago - Neil Aling

I think I may be a little too old skool now, because everyone I keep speaking to about funding recommends me to use a crowdfunding system rather than a grant.

My background for funding has always been through grants, and so long as the money isn't sizeable, they are normally extremely dependable. I have absolutely no experience in crowdfunding like Kickstarter or Crowdfunder so, I'm just curious if anyone out there has an opinion on this?

I expect the first question you'd need to know is how much money do you need? So let's say it's 10K.

Additionally, I'd love to hear from anyone that has used Kickstarter or Crowdfunder for example, to hear about the pros and cons etc.

Let me know where you stand on this. Are grants an 'older' filmmaker's route? Is crowdfunding what all the new kids are about? I haven't the foggiest, as I only really just found out that Facebook have changed their name to Meta. I'm miles behind already!

Love to hear back from you all regarding any of this.

Best,

Neil

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3 years, 6 months ago - John Lubran

It's a bit of a "how long is a piece of string?" question.

A shed load of variables might apply

"The devil is in the detail"

Bottom line must be to get funding from any and all sources one can find. Why does it have to be either or ?

Response from 3 years, 6 months ago - John Lubran SHOW

3 years, 6 months ago - Neil Aling

Thank you John. I like your approach very much. I think I must look at funding as an encompassing factor rather than one might suit better than others. Go after everything, that way you'll get something.

I appreciate the tip!

Response from 3 years, 6 months ago - Neil Aling SHOW

3 years, 6 months ago - Marlom Tander

You can't even think about crowdfunding unless you are bloody good at marketing, OR have a large personal network of people you think good for £50-£200 each IF they can see that you've structured it properly.

Response from 3 years, 6 months ago - Marlom Tander SHOW

3 years, 6 months ago - Neil Aling

Structure and purpose will need to be key in that case as I don't have a large network of people to fall back onto. I'd heard 70% of your raised amount through crowdfunding is predominantly from people already known to you - as you say, a large personal network.

Thanks for reconfirming that.

Response from 3 years, 6 months ago - Neil Aling SHOW

3 years, 6 months ago - John Lubran

Every project has it's own unique character. It's as much the nature of a proposed film as it's expertise in marketing.

We've only just commented on this same subject, at some length. Look back at recent conversations. I'm of the opinion that one of the most useful and doable things SP might provide is a more nuanced index of conversations posted here. The current listings are woefully inadequate as a search tool and far too blunt to be anywhere near as useful as they could be. Moreover, much of the time served and lived experience that people have contributed to these bulletins are more authentic and useful than many offerings from respected institutions and organisations linked to or referenced upon by this site.

With regard to crowdfunding, there's several ways to do it. Check previous conversations to explore more.

Pure arts fiction projects that offer nothing for real world concerns are an uphill struggle to crowd fund. Factual and documentary can, do and have pulled in large budgets where they effectively sell themselves as force multiplying campaigns.

£10,000 is in the realm of micro budget and less likely to be of the aspirational scale that interests the aspirations of complete strangers in sufficient numbers.
In such a case grants and gifts from within ones own social sphere are a more likely model. I've been involved with a few successful crowdfunded projects using differing methodologies that predated institutional crowdfunding platforms, as well as using them more recently for charitable projects.

Opinions and experiences are always valuable but it's evident that the pallet of realities of one person isn't necessarily representative of the generality of all cases in the wider world.

Bottom line is to understand why complete strangers would want to give their money. Advice proffered by those crowdfunding platforms ought to be taken with a pinch of salt. Their business model is based on percentages levied off hundreds of projects most of which are micro scale which is fine if it floats ones boat.

Perifical services relating to distribution and fulfilment of gifts, awards, trinkets etc., are typically associated with projects with insufficiently compelling purpose.

There's some truth in the saying that it can be easier to raise a million than a thousand.

No one is unassailably definitive though, that's why I reserve the right to totally contradict myself.

Response from 3 years, 6 months ago - John Lubran SHOW

3 years, 6 months ago - Neil Aling

Thanks very much John, that's a very concise and interesting way to look at things. It might be hugely beneficial to take a deep dive back through the very many posts in here to see what information is going back and forth, and how that information could benefit me further. The one guarantee is it certainly can't hurt to do so. Thanks again. Have a happy Friday!

Response from 3 years, 6 months ago - Neil Aling SHOW